Samsung isn’t the only smartphone vendor able to defy market trends and crush records during a time of general industry stagnation, with Xiaomi (of all companies) also “excited” to announce its “return to fast track growth.”
Now, the creators of the hugely successful low-cost Redmi family were accustomed to rapid growth and expansion until a couple of years ago, when the tide suddenly started to turn. After narrowly missing internal 2015 sales targets, Xiaomi refused to release full 2016 numbers, admitting a strategy “recalibration” was in order.