Seated way up in the nosebleed section of the Hammerstein Ballroom, where spiders make their webs, I saw a confident Samsung on Tuesday puff out its chest and tell Apple, in so many words, “Come at me, bro.”
It’s a different narrative for the South Korean company, which, after a couple years of mediocre efforts, thoroughly impressed critics last spring with the Galaxy S7 and S7 Edge. For the first time since 2012’s Galaxy S3, Samsung pieced together an attractive design, incredible camera, and totally acceptable battery life in a single package.
