While beacons are getting plenty of attention behind the scenes, there’s no doubt that they’ve ceded the spotlight to other disruptive and emerging technologies. The story of the tortoise and the hare hasn’t endured this long without holding some truth to it, though, and some are willing to bet that a change of scenery for beacons could unlock their potential in a way traditional retail environs haven’t.
After years experimenting with beacon configurations in malls across America, Mobiquity Networks announced Thursday (Jan. 28) that it had signed a partnership with movie theater management company Screenvision to install beacon networks in 300 cinemas.
