The smartphone landscape is changing so fast that what worked a year ago would be a disaster today.
Every manufacturer deals with it in its own way: Apple is moving at its own pace, careful to add one marquee feature in each new iPhone. Samsung seems to love tossing in a dozen odd features in the hopes something will stick (although the company’s toned down the gimmicks this year). The up and coming Chinese manufacturers just try to make a good looking, powerful phone and sell it cheap.
