For centuries, the retail formula has been more or less static: create a worthwhile product or service, drum up consumer interest, and try to parlay that attention into lucrative sponsorships and partnerships with other brands to grow even larger. This is the common sense approach to opening a new business that’s worked swimmingly for baby boomers, but are the old ways effective at capturing millennials’ hearts, minds and wallets?
Look no further than Dogs of Instagram for proof that a new kind of paradigm will rule the future of consumer retail.
