Launched in 2015 around April Fool’s Day, Dash buttons are little stick-on, push button devices with a brand logo on them such as Tide, Gillette, or Doritos. Push the button and you’ll automatically place an Amazon order for your Dash button item of choice. The devices are only open to Amazon Prime members.
Dash buttons are priced at $5 each, but customers get a $5 rebate for their first purchase made with their buttons. That essentially makes the devices free while discouraging customers from loading up their homes with Dash buttons they’ll never use.
