USA Technologies released new data from a study that targeted digital, point of sale advertising promoting the use of Apple Pay at those unattended points of sale. Early indicators report that there is a strong connection between the use of Apple Pay and increased sales at these retail locations.
The study, which was initiated in March 2016, involve rolling out digital advertising through its ePort Interactive platform and digital touchscreen cashless device focusing on Apple Pay on 35 select machines in NYC and Lafayette, Louisiana.
