Facebook has been fighting long and hard against the privacy features heading Apple’s upcoming iOS 14 update. With iOS 14.5 (set to be released sometime this month), Apple promises a new App Tracking Transparency feature, which will require all apps to request explicit user permission before they can start tracking data for targeted advertising. All iPhones and iPads from Apple come with a factory-assigned unique IDFA number (Identifier For Advertisers) which, as the name tells, allows advertisers to track and identify their user.
