Apple has been investing a lot in augmented and virtual reality since the introduction of its own ARKit API. However, when it comes to open standards on the web, Apple is still far behind its competitors. In the opinion of industry insiders, the company “has been a drag on innovation in WebAR,” as Safari still lacks support for the WebXR API.
As reported by Protocol, industry experts have been complaining about how difficult it is to deliver AR and VR content to iPhone and iPad users over the web. For instance, marketing agencies have been investing in more immersive AR campaigns to let consumers interact with products in a real environment.
