Think fast — what’s the second biggest retail holiday of the year? If you didn’t guess Valentine’s Day, you might have a couple of problems. As an individual consumer, that would indicate that you haven’t bought anything for your sweetheart yet. There’s still a little time to fix that.
A more serious issue, if you’re in retail, is that your business might not be ready to take advantage of the ever-growing sales opportunity that is the annual celebration of love.