Google is experimenting with a new initiative that lets certain people and brands post their own search result directly. The unnamed experiment by Google features a design like the Google Now cards and show details directly from the concerned people or businesses in real time. The feature, which shows a search box with links to posts by the brand, is not yet visible globally.
Search expert Mike Blumenthal spotted the feature for a jewellery seller named Andrew Jewelers and added that Google’s new experiment is “being positioned as a real time communication publishing and platform.” The new unnamed experiment from Google looks like an attempt to give people and brands a bigger platform than Twitter, which has a 140-character limit for each tweet.