An application to register an Apple Music trademark has been denied in its entirety, after the Cupertino company tried to include protection of the name for live music performances …
Background
Apple had long faced a problem with trademarking the name of the company as whole. That’s because the Beatles had owned the trademark rights to their record company, Apple Corps, since 1968.
Apple eventually resolved this by purchasing the trademark in 2007. Since the original Beatles registration included the categories of “gramophone records featuring music” and “audio compact discs featuring music,” that appeared to put Apple in a strong position to apply for an additional trademark for Apple Music.
