Driven by employee choice and ease of use, Apple continues to gain share in the enterprise — but businesses still need to fully grapple with the extent to which employees today want tech to get things done that also stays out of the way.
Putting the (internal) customer first
At this stage of the digital transformation of everything, it shouldn’t really need saying. But employees don’t want to use outdated tech and want their employers to get a grip on their controlling tendencies when it comes to remote working.
