Facebook parent Meta this week rolled out plans for various chatbots for US consumers that are embedded into specific applications, including WhatsApp, Messenger, and Instagram.
The new Meta AI bot, currently in beta, is powered by various iterations of Meta’s Llama 2 large language model (LLM). The difference between Meta’s LLM and OpenAI’s GPT 4 — the LLM behind ChatGPT — appears to be customization for application-specific purposes.
“I think the significant things about this announcement is they’re not using one general purpose model, so to speak,” said Gartner Distinguished Vice President Analyst Arun Chandrasekaran. “They’re creating multiple different models for different applications. For example, the Instagram user and use case is very different from a WhatsApp user and WhatsApp use case.
