Android seems ready to take on iOS in another area: advertising privacy.
In a blog post, Google announced that the Privacy Sandbox, a technology it revealed last year, would finally be going into beta. When the company originally announced the Privacy Sandbox, it said that its aim was to give users and advertisers the tools to “limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.”
The company says that the beta will be rolling out “gradually, starting with a small percentage of Android 13 devices, and will expand over time.”
