According to Statista, Spotify is the most popular app to listen to podcasts in the US. Last year, it acquired podcast discovery platform Podz for nearly $50 million to help expedite the platform’s investment in podcasts. Spotify is now testing a feature that utilizes Podz’s technology to help users discover new podcasts.
Podz created the “first audio newsfeed,” where users scroll through a vertical feed and can listen to 60-second clips from different shows. Podcast creators didn’t need to make their own clips for this feed as Podz used a machine learning tool to automatically select clips to exhibit. This acquisition is a great way for Spotify to improve its current podcasting experience.
