Speaking of the good ol’ pivot to video, Spotify may be taking a page out of the Apple Music playbook and investing in a music video catalog.
Bloomberg reports that Spotify is “considering adding full-length music videos” to its streaming music service. According to the report, Spotify is currently in talks with partners about the addition to the platform.
Apple Music already offers a huge catalog of music videos for subscribers, and it even launched a 24-hour music video channel a few years ago.
Still, I tend to gravitate toward YouTube anytime I want to watch a music video because it feels faster. In reality, this probably means viewing ads when I don’t need to, but it’s a habit.