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The key details to know about Instagram Reels, the app’s TikTok competitor

October 15, 2020

Platforms like Instagram and YouTube have been rushing to compete with TikTok’s success by launching their own short-form video features.

As TikTok continues to face threats of a potential US ban, Instagram Reels has developed more creator and marketer interest.

My colleagues Sydney Bradley, Dan Whateley, and I broke down what content creators, brands, and anyone in influencer marketing should know about Instagram’s new feature.

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