Threads, Instagram’s new Twitter competitor, experienced a heck of a launch week, crossing over 100 million users and becoming the fastest-growing app ever.
However, all good things must come to an end. Well, at least when it comes to hype dying down after we all initially get excited about the new thing. According to a new report from SimilarWeb, the number of daily active users on Threads has been cut in half when compared to its launch week. The app has dropped from 49 million to 23.6 million daily active users in just one week.
