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WhatsApp at work: Companies grapple with a popular ad hoc tool

November 28, 2018

Popular consumer technology often makes the jump from the personal to the professional. AOL Instant Messenger, the iPhone and Facebook, for example, started off as consumer apps and devices and quickly gained ground in the office.

More recently, WhatsApp, the messaging app now used by 1.5 billion people worldwide (and owned by Facebook) has been traveling that same path.

A recent survey from UK-based analyst firm CCS Insights indicates WhatsApp is the most widely-used mobile app in the workplace, more prevalent than mobile versions of team chat apps such as Slack and Microsoft Teams.

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