The clock is ticking for what is arguably Google’s most significant launch event of 2023, Google I/O on May 10.
As has often been the case with the company’s spring keynote, Google is expected to unveil a fair share of software features across its Android, Chrome, and search platforms, and all the hardware products to take advantage of such.
But this year, more than any other, sees the search engine giant caught between a rock and a hard place; the rock being Microsoft’s AI dominance with OpenAI and Bing’s resurgence, and the hard place being manufacturers like Samsung who have already debuted their flagship smartphones for the year.