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Facebook Traffic Up 50 Pct, But Not Ad Revenue

March 25, 2020

Via: Pymnts

The coronavirus has ended up a boon for social media giant Facebook, which saw a 50 percent spike in usage as the virus ate its way through the country’s health and economy.

The usage of the social media network’s numerous features, such as messenger and video calls, has spiked in recent weeks as millions of Americans have had to stay home to avoid the virus. This is a sharp turnaround from not so long ago when the social network seemed to be collecting dust, mostly seeing use from older people as the youth flocked to newer models of social media.

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