On the 10th anniversary of Steve Jobs passing, Apple made a commemorative video while both Tim Cook and Jony Ive came out with moving tributes to their friend and former Apple leader.
There is one overarching theme in all the sad anniversary paeans: Steve Jobs was a visionary of the generational type and he knew how to make the complicated simple by sticking to his minimalist design ideas.
“It just works” was not just a company credo to be embossed on a wall plaque and then forgotten but an end goal for every product that Apple made.
