When Dick Costolo, Twitter’s outgoing CEO, invested $67 million of the company’s sparse capital into live streaming application Periscope earlier this year, it’s unlikely he envisioned the impact it could have in such a short space of time.
The app hit one million downloads in its debut week on iOS in March, and secured similar success on the back of its Android launch two months later.
Its popularity really began to explode after people across the world used it to live stream “the boxing fight of the century” between Floyd Mayweather and Manny Pacquiao.
