Almost every major tech company tasks a unit to head a search for the next vertical that said company can infiltrate and dominate. Yes, Alphabet pretty much has that down-pat, but whether it’s called an “innovation center” or a “creative lab,” it’s there somewhere within the beasts.
Enter Drew Bamford, VP of the Creative Labs at HTC. Remember that big three-pronged lifestyle push fronted by the Re Camera, the Valve co-opted Vive and the Grip that got turned into the Under Armour Healthbox? A lot of that likely had to go through, if not start at the labs. And while the MWC talk he gave didn’t get too specific, Bamford did light the company’s path for the next several yards.
