I don’t expect this to be a popular opinion, but Apple has sucked all the oxygen out of the virtual/augmented reality industry with the announcement of its Vision Pro headset.
Gasping for air
What’s the evidence? Just data.
Counterpoint data from China shows the VR market there declined 56% year-over-year across the first half of this year. This follows two years of growth in the sector.
Global sales patterns reflect a similar reality, with sales down 39% in the first part of the year. IDC data reflects similar trends, with a 44.6% decline in Q4.
