Demand for tablets exploded during the pandemic as millions of people switched to working from home and that continued throughout the first quarter of 2021, as the latest Counterpoint Research report reveals.
Apple dominated thanks to the budget iPad
Global tablet shipments grew 53% year-on-year between January and March 2021 with established brands like Apple, Samsung and Lenovo benefitting the most from the increased demand.
Apple accounted for an incredible 37% of tablet shipments during the three-month period, up from a market share of 30% a year earlier. The iPad experienced improved performance in all major regions.