Apple may have killed the “S” iPhones this year, jumping from iPhone 7 directly to iPhone 8 and iPhone X (ten). But buyers are treating the iPhone 8 models like iPhone 7s phones… which makes sense since they’re basically iPhone 6sss models.
The good news for Apple is that unlike in previous “S” years, consumers appear to be waiting for the iPhone X to launch rather than waiting for a new iPhone to debut next year.
