With all its R&D, advertising and distribution resources invested in the Gear S2 smartwatch of late, Samsung disregarded the thriving low-cost fitness tracker market for a little too long, leaving Fitbit and Xiaomi to share worldwide domination, while Garmin and Jawbone battle for scraps.
Then there’s also Microsoft, which continues to struggle turning its sensor-rich Band 2 into a mainstream box-office hit, as the design and price feel somewhat lacking. But Samsung apparently sees a lot of potential there, working on a very similar Gear Fit 2 activity tracker. Almost too similar.