Apple’s iPad sales were down during the 2014 holiday quarter, even though iPhone and Mac sales were booming. Is the tablet market faltering?
Apple sold more iPhones and Macs during the holiday period than it has ever before. iPads? Not so much. Though the company shipped an impressive number of slates, those shipments dropped by about 4.5 million units year-over-year. At the same time, average selling prices of the iPad dropped. The tablet market is still finding its footing, it appears, and that’s impacting Apple’s ability to push iPads.
