Contrary to what we were told by rumors and leaks ahead of Apple’s iPhone launch, Apple did not increase iPhone 15 prices. As was the case last year, Apple kept the pricing structure in place in the US (with one important twist) and lowered prices in the UK and EU.
That one exception is the iPhone 15 Pro Max, which now starts at $1,199. That starting price is $100 more expensive than last year, but it’s because there’s no longer a 128GB option to sit at the $1,099 price point. Instead, Apple’s iPhone 15 Pro Max now has a minimum of 256GB, and it’s priced the same as the 256GB iPhone 14 Pro Max from last year.
