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Nikkei: iPhone product cycle to be extended to three years

June 1, 2016

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For the past several cycles, it has taken two years for Apple to make a numerated iteration in its iPhone series. Those years that we dub “S” years have usually been saved for major shifts in internals and software. But it’s the design that catches the eye and with rumors of an all-glass iPhone coming out of Infinite Loop in the future, the company may need more time to make it happen properly.

That, and Apple is starting to realize that it has simply run the smartphone to the ground.

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