Apple is set to introduce its own mixed reality headset during the WWDC 2023 keynote in June. While rumors about this product have been swirling for years, reliable analyst Ming-Chi Kuo says this event will be Apple’s “last hope” for convincing investors that its mixed reality headset could have a chance to be the next “star product” in consumer electronics.
According to Kuo, “the current market consensus may overestimate AR/VR headset devices’ contribution to key component suppliers over the next few years, particularly in the optical related.” The analyst states that there is currently “insufficient evidence” to suggest that AR/VR headsets can become the next star product in consumer electronics “in the foreseeable future” for any company.
