Over the weekend, a report from Bloomberg suggested that Apple is considering adding a new high-end option to the iPhone lineup. This device, potentially branded as the “Ultra,” would be more expensive than the “Pro Max,” but the question is how much more
Apple mulling iPhone Ultra for 2024
During Apple’s Q1 2023 earnings call with investors last week, Apple CEO Tim Cook acknowledged that consumers are willing to pay more to get the best iPhone available. With the iPhone 14 lineup in particular, this has led to higher-than-expected sales of the iPhone 14 Pro Max and lower-than-expected sales of the iPhone 14 Plus.
