It was yet more wonderful news for Apple.
For a long time, investment bank Piper Jaffray has been releasing studies suggesting Apple products are the first choice of teens.
I was borderline breathless, therefore, when I read of a new Piper Jaffray survey that declared teens want Apple products more than those of any other brand. For Christmas, that is.
Why more than 10% of teens named Apple as its favorite brand to be gifted. In second place came Nike, named by a piffling 1.1%.