It shouldn’t have come to this, but here we are. It’s becoming impossible to browse Twitter on your iPhone while listening to music or a podcast. The app just interrupts what’s playing every time you scroll over an ad. It’s not just Twitter either – this is a common frustration across lots of apps with ads. There has to be a better way.
Video ads that auto-play could be muted by default, but there’s a reason they often aren’t. Annoying as it may be, auto-playing video ads with sound are harder to dismiss than muted video ads. But here’s the thing: I don’t care, and the experience sucks.
