Many users say they have reached the point where they are no longer trading in their iPhone every year just to get the newest version. There are several reasons for this. One was thanks to a marketing and design mistakes Apple made with the iPhone X. Let’s take a closer look at the various issues that keep nagging at Apple and if they can start another growth wave.
I always look at companies to see whether they are on the growth side or the falling side of the growth wave. In the case of Apple, they have been on the growing side for the last decade. They are now one of the largest and most powerful, global companies.