The battle for our mobile attention has put convenience and user experience on a pedestal and, as a result, a ton friction has been removed from our day-to-day activities: shopping, ordering food, banking, traveling… But it often seems that, to gain access to these conveniences, we have no choice but to wade through complex waters, aka mobile service providers. With two-year commitments, opaque plans and fee-tangled bills, many of the carriers that enable today’s celebrated mobile innovations are not, themselves, widely celebrated.
This is why consumers might want to pay closer attention to MVNOs (mobile virtual network operators).
