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New report emphasizes the incredible success story of Apple’s AirPods

January 16, 2020


If you thought Apple’s lead in the global smartwatch and tablet markets was impressive, wait until you hear how the Cupertino-based tech giant is doing in the relatively young but fast-growing TWS (totally wireless) Bluetooth headset industry.

Believe it or not, more than one in two pairs of true wireless earbuds sold in 2019 were AirPods, and Apple dominated the chart even more comfortably in terms of revenue, with a whopping 71 percent slice of the overall pie. In other words, all the rest of the world’s vendors of “totally wireless” Bluetooth stereo headsets settled for a combined share of under 50 percent of shipments and a measly 29 percent of the industry’s earnings total last year.

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