At this point, you can’t deny that vertical videos are here to stay, and more platforms are focusing on such content following the success of TikTok. This time, Twitter is the one to follow in the footsteps of the competing social network. The company announced this week that it is now rolling full-screen vertical videos out to iOS users.
Twitter wants to be TikTok with full-screen vertical videos
As the company announced on its blog (via TechCrunch), the new experience aims to make videos more “immersive” and easier to discover. The Twitter app will have a new video section in the Explore tab where users will be able to watch suggested videos based on trends and content that the person might like.