If it looks like an iPhone 7s, but is branded with an unjustified iPhone 8 name, essentially launching at the same time as a game-changing iPhone X, it’s probably going to sell like a humdrum iPhone 7s.
Multiple market researchers and analysts have compared the iPhone 8 rather unfavorably to the 7 over the last few weeks, following a global commercial debut that failed to generate the excitement of the family’s previous releases.
