After TikTok shook the social media market and fundamentally changed the name of the game, western companies quickly rushed in to grab a piece of the pie. As per usual, Instagram was quick to follow up with a similar feature with the release of Reels in 2020.
On June 30, the head of Instagram shared a video on his Twitter page about upcoming changes in the social media platform. In his post, he mentions the addition of fullscreen mobile-first video to the app.