TikTok appears to be probing App Store rules that require it to pay the “Apple tax” on in-app purchases. According to Sendit app co-founder David Tesler, some TikTok users are being directed to purchase TikTok coins — digital tokens used to tip creators during live streams — on the company’s website via an in-app link, effectively dodging the 30 percent commission Apple takes on digital purchases.
Screenshots acquired by Tesler show at least two instances where iOS users are encouraged to “recharge” their TikTok coins on TikTok.com to explicitly “avoid in-app service fees.” Tapping the “try now” link on these notifications opens an embedded web view where users can access payment options like Apple Pay, PayPal, or credit/debit cards to bypass App Store fees. A message on this page informs users that they can save “around 25 percent with a lower third-party service fee” compared to purchasing coins in the TikTok app.
