This week, Microsoft held its fall Microsoft Surface launch event where the company added three new Surface models to its popular Surface lineup: the new Surface Laptop 5, Surface Pro 9, Surface Studio 2+. The Surface family is extensive and includes a wide range of devices, such as smartphones, laptops and, of course, its 2-in-1 tablet PCs.
Surface remains one of Microsoft’s most popular products, with revenue increasing 3% year-over-year by $226 million in the fourth quarter of its 2022 financial year. But that wasn’t always the case, and Surface represents a big shift in Microsoft’s business over the last decade. Here is how the Surface earned its spot as one of Microsoft’s best sellers.