Top
image credit: Unsplash

Instagram is kicking the shopping tab out of the home feed

January 9, 2023

Via: The Verge

Instagram users will soon have a revamped navigation bar on their home feed.

Beginning next month, Instagram will remove the shopping tab from the main bar at the bottom of the screen, and the button to create a new post will move down. The Reels tab, which is currently front and center on the navigation bar, will take the place of the Shop tab.

Instagram began testing a main feed without a shopping button back in September, saying it wanted to “simplify [the] Instagram experience” for users. But the test was part of a larger pivot on Instagram’s part, according to a report by The Information, as the company pulls back on its shopping features.

Read More on The Verge