Instagram announced a fundamental change in April: users in Canada would begin testing a new feature that hides the number of likes their posts receive. The announcement was met with uncertainty over how it would change the way we use Instagram. But after a couple of months in testing, people appear to love it.
“Without seeing the Likes count on feed posts now, I find myself more clearly focused on the actual quality of the content being posted,” user Matt Dusenbury tells me over Instagram direct message.
