While Apple Music and Spotify ostensibly provide the same service, the music curation on Apple Music truly sets Apple’s streaming music service apart from its Swedish rival. Underscoring Apple’s commitment to curated content, legendary music executive and current Apple employee Jimmy Iovine said recently that Apple hired the best music minded folks it could find to keep Apple Music buzzing. “We hired the best people we know,” Iovine said. “Hired hundreds of them.”
With rumors of an Apple TV service swirling about, it’s only natural to wonder if Apple might try to extend its love affair with curation into the TV realm.
