There are more ways to connect to the Internet now than ever, and while that may give consumers the freedom they crave, it’s caused havoc for retailers trying to get their products in front of customers in the most cost-efficient manner. However, new numbers suggest that yet another channel is emerging as a shopper favorite for online sales.
According to a recent report conducted by Sensor Tower, the number of sales made on iOS devices during Black Friday week increased by 17 percent, compared to the same period in 2014, to reach a total of 5.82 million transactions.
