Twitter is currently testing a video feature that lets some videos play automatically when it’s visible in someone’s feed, according to an AdAge report. A small pool of U.S. users accessing the social network on an iOS device reported seeing videos start without hitting play earlier this weekFollowing in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds.
AdAge indicates that the test applies to Promoted Video ads, clips uploaded directly via Twitter’s app and videos in its Amplify program, which helps brands like the NBA promote video clips with a teaser ad from a sponsor. Twitter is experimenting with two versions of the test: In one case, some users will see an entire video play on a loop, while others will see six seconds of a video teaser play in a loop.
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