Apple is planning a major change for how customers buy hardware products, starting as soon as later this year with the iPhone. According to a new report from Bloomberg, Apple is planning to let users buy iPhone and iPad hardware “similar to paying a monthly app fee.”
The new program is described as Apple’s “biggest push yet into automatically recurring sales.”
Apple currently allows customers to finance nearly any hardware purchase (in the United States) using its Apple Card product. The company also operates the iPhone Upgrade Program in partnership with Citizens Bank. The iPhone Upgrade Program allows customers to get a new iPhone every 12 months.
